Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success is Gary Vaynerchuk's most personal and philosophically rich book yet. Known for his straight-talking entrepreneurial wisdom and his relentless emphasis on hustle, Gary V here turns his focus inward — arguing that the twelve and a half emotional ingredients he has cultivated over his lifetime are the true and often overlooked foundation of everything he has built.

The twelve ingredients — gratitude, self-awareness, accountability, optimism, empathy, kindness, tenacity, curiosity, patience, conviction, humility, and ambition — are explored through vivid personal stories, hard-won business lessons, and a candid examination of where Gary himself has fallen short. The 'half' ingredient is the combination of all twelve operating simultaneously at their most integrated and powerful level.

What makes the book particularly valuable is its practical scaffolding. Rather than simply celebrating these qualities in the abstract, Vaynerchuk provides real-world business scenarios throughout — demonstrating exactly how each emotional ingredient plays out in hiring decisions, difficult conversations, leadership challenges, and moments of failure. Readers can work through the scenarios and identify their own emotional strengths and gaps.

Honest, energising, and full of the specific, no-nonsense wisdom that has made Gary V one of the most followed voices in entrepreneurship and leadership, Twelve and a Half is an important and refreshingly human book — one that reminds us that the most powerful business tool any of us possesses is not strategy or capital, but emotional intelligence.

Product Details

ISBN: 9780062674685
Format: Paperback
Language: English
Author: Gary Vaynerchuk
Publisher: HarperCollins Leadership
Recommended Age: 18+
Weight: Approx. 260 g
Delivery Time: 5-7 Business Days