Thinking, Fast and Slow

Daniel Kahneman’s Thinking, Fast and Slow is a groundbreaking exploration of how the human mind makes decisions. Drawing on decades of research in psychology and behavioral economics, the Nobel Prize-winning author explains that our thinking is driven by two distinct systems. One operates quickly, intuitively, and emotionally, while the other works more slowly, logically, and deliberately.

Through engaging examples and fascinating experiments, Kahneman reveals how cognitive biases, mental shortcuts, and unconscious assumptions influence everyday choices. From financial decisions and business strategy to personal relationships and problem-solving, the book demonstrates why even intelligent people often make predictable mistakes in judgment.

Widely regarded as one of the most influential books on human behavior, Thinking, Fast and Slow provides readers with valuable tools for recognizing flawed thinking patterns and improving decision-making. Its insights have shaped fields ranging from economics and psychology to management and public policy.

Whether you're a student, entrepreneur, investor, or simply curious about how the mind works, this modern classic offers a compelling and practical understanding of the hidden forces that shape our choices and actions.

Product Details

ISBN: 9780141033570
Format: Paperback
Language: English
Author: Daniel Kahneman
Publisher: Penguin Books
Recommended Age: 16+
Weight: Approx. 450-650 g
Delivery Time: 5-7 Business Days