The Psychology of Selling

The Psychology of Selling by Brian Tracy is one of the most practical, proven, and enduringly popular books on sales ever written. A perennial bestseller for over three decades, this book reveals the inner game of selling — demonstrating clearly how your thoughts, beliefs, and self-image directly determine your results in the field, and providing a comprehensive, actionable blueprint for dramatically increasing your sales and your income.

Drawing on more than thirty years of research, direct selling experience, and training work with some of the world's top sales organisations, Tracy covers every dimension of the selling process: understanding buyer psychology and motivation, handling objections with confidence and skill, mastering a range of proven closing techniques, setting ambitious and measurable goals, and developing the unshakeable self-belief that characterises the world's top performers.

Tracy's central insight — that selling is 80% psychology and 20% technique — underpins the entire book. He shows that the most important sale you ever make is the sale you make to yourself: the belief that you can succeed, that you deserve to succeed, and that your product genuinely helps the people you serve. From that foundation, everything else follows naturally.

Whether you are new to sales and looking for a solid foundation, or a seasoned professional ready to break through to the next level, The Psychology of Selling delivers the mindset, strategies, and techniques you need to achieve consistently outstanding results. A must-read for anyone serious about professional excellence in selling.

Product Details

ISBN: 9780785288060
Format: Paperback
Language: English
Author: Brian Tracy
Publisher: Thomas Nelson
Recommended Age: 18+
Weight: Approx. 280 g
Delivery Time: 5-7 Business Days