Lotus Illustrated Dictionary of Marketing and Sales

Lotus Illustrated Dictionary of Marketing and Sales offers a detailed and practical reference for understanding modern marketing and sales terminology and concepts. Covering consumer behavior, branding strategies, market research, distribution systems, and promotional techniques, the book supports both academic learning and professional application.

Illustrated explanations enhance clarity while helping readers visualize relationships between concepts and real-world practices. The organized structure ensures ease of reference and systematic understanding.

Ideal for students, entrepreneurs, and professionals, this dictionary provides a reliable resource for strengthening business knowledge and communication skills.

Product Details

Format: Paperback
ISBN: 9788189093457
Language: English
Publisher: Lotus Press
Dimensions: 22 × 14 × 1.5 cm
Weight: Approx. 280 g

Delivery Time: 5-7 business days