Improve Your Marketing and Grow Your Business

Improve Your Marketing and Grow Your Business is a practical, accessible, and action-oriented guide for business owners, entrepreneurs, and marketers who want to harness the power of effective marketing to drive real, measurable business growth. Published by Lotus Press, this book cuts through marketing complexity and jargon to deliver clear, applicable strategies that any business — from a local SME to a growing mid-sized company — can implement to attract more customers, build a stronger brand, and generate more revenue.

The book covers the fundamentals of developing a marketing strategy; understanding your target customers and their needs; building a compelling brand identity; pricing strategy and positioning; developing effective marketing messages across traditional and digital channels; content marketing, social media, and email marketing; customer relationship management and retention; measuring marketing effectiveness and ROI; and adapting your marketing approach as your business grows and evolves.

With a practical orientation and regular attention to the realities of marketing in the Indian business environment, Improve Your Marketing and Grow Your Business from Lotus Press is an ideal resource for any business owner who wants to stop relying on luck or word of mouth and start building a systematic, scalable, and genuinely effective marketing engine for their business.

Product Details

Format: Paperback
Language: English
Publisher: Lotus Press
Dimensions: Approx. 22 × 14 × 2 cm
Weight: Approx. 0.30 kg
Delivery Time: 3–5 Business Days