Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is a riveting, endlessly fascinating exploration of one of the most important and least understood aspects of human cognition — the decisions we make in an instant, without conscious deliberation, in the blink of an eye. A #1 international bestseller and one of the most talked-about popular science books of the past two decades, Blink examines what happens in those first two seconds of encounter — and why those split-second judgements are sometimes brilliant and sometimes badly wrong.

Gladwell takes readers on a journey through surprising and compelling research: how a team of scientists detected a fake Greek statue that fooled some of the world's greatest art experts in seconds; why some marriages can be predicted with startling accuracy from a brief conversation; how a tennis coach knows a player will double-fault before the racquet even swings; and how unconscious racial bias can distort police decision-making with tragic consequences. Each example illuminates a different facet of the science of rapid cognition.

The book argues that the human unconscious is a remarkable processing machine — capable of making accurate, sophisticated judgements based on very thin slices of experience. But it is also susceptible to specific, predictable forms of distortion and error. Understanding when to trust your instincts and when to override them is, Gladwell argues, one of the most important and learnable skills a person can develop.

Written with Gladwell's characteristic gift for storytelling, accessibility, and intellectual surprise, Blink is a book that will permanently change how you think about thinking itself. An essential addition to any non-fiction reader's shelf.

Product Details

ISBN: 9780141014593
Format: Paperback
Language: English
Author: Malcolm Gladwell
Publisher: Penguin Books
Recommended Age: 16+
Weight: Approx. 280 g
Delivery Time: 5-7 Business Days