Art of Advertising

Art of Advertising is a comprehensive and practical guide to understanding, creating, and evaluating effective advertising across all media channels. Published by Lotus Press as part of its business management series, this book provides marketing professionals, business owners, students of advertising and mass communication, and anyone responsible for promoting a product, service, or brand with a clear and authoritative account of what makes advertising work — and what makes it fail.

The book covers the history and evolution of advertising; the advertising planning process; consumer psychology and buying behaviour; setting advertising objectives; creative strategy and copywriting; visual design and production; media planning and selection across print, broadcast, outdoor, and digital channels; advertising budgeting and ROI measurement; regulatory and ethical considerations in advertising; and the specific characteristics and opportunities of the Indian advertising market.

With practical examples, case studies, and a clear focus on application, Art of Advertising from Lotus Press provides both the conceptual framework and the practical tools to create advertising that genuinely communicates, engages, and converts. An essential reference for students of marketing and advertising, and a valuable guide for practitioners seeking to deepen their understanding of the discipline.

Product Details

Format: Paperback
Language: English
Publisher: Lotus Press
Dimensions: Approx. 22 × 14 × 2 cm
Weight: Approx. 0.30 kg
Delivery Time: 3–5 Business Days