This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin is the most complete and definitive statement of his marketing philosophy — a profound, compassionate, and radically practical guide to what marketing actually is, how it actually works, and what it means to do it well. A New York Times, Wall Street Journal, and international bestseller, this is the book that every serious marketer, entrepreneur, and creative professional needs to read and reread.

Godin's central argument is both simple and deeply counter-cultural: great marketing is not about shouting louder, targeting more aggressively, or interrupting people with messages they didn't ask for. It is about seeing clearly — understanding the people you seek to serve, their worldview, their fears, their desires, and their status — and then making something genuinely useful, connecting it to the right people, and earning their trust over time. Marketing, done right, is an act of service and generosity, not manipulation.

Drawing on decades of thinking and practice, This Is Marketing covers the essential tools and frameworks of modern marketing: finding your smallest viable audience and serving them obsessively, building tension and permission, using the ideas of status and affiliation, telling true stories that spread, and making change happen in the world by understanding how people actually make decisions. For anyone who wants to build something that matters and reach the people who need it, this book is an indispensable guide.

Product Details

Author: Seth Godin
Format: Paperback
Language: English
Publisher: Penguin Business
ISBN-13: 9780241370148
Dimensions: Approx. 20 × 13 × 3 cm
Weight: Approx. 0.35 kg
Delivery Time: 3–5 Business Days