INSPIRED: How to Create Tech Products Customers Love (2nd Edition)

INSPIRED: How to Create Tech Products Customers Love by Marty Cagan is the definitive guide to modern product management — and the book that has shaped how an entire generation of product leaders think about their craft. Now in its fully revised and expanded second edition, this landmark work from the founder of the Silicon Valley Product Group draws on decades of experience at the world's most successful technology companies to articulate what truly great product teams do differently.

Cagan argues that the majority of technology companies build products in a fundamentally flawed way: feature teams executing against roadmaps produced by business stakeholders, solving problems that nobody asked for, in ways that users don't want. He contrasts this with the approach taken by the best companies — from Amazon, Google, and Netflix to Airbnb and Spotify — where small, empowered, cross-functional teams own the discovery and delivery of product outcomes, not outputs.

The second edition substantially expands the original with new chapters on product discovery techniques, product leadership, and the organisational structures that enable genuine product excellence. Covering everything from opportunity assessment and prototyping to stakeholder management and scaling product culture, INSPIRED is an indispensable resource for product managers, designers, engineers, and executives who want to build products people genuinely love.

Product Details

Author: Marty Cagan
Format: Paperback
Language: English
Publisher: Wiley
Dimensions: Approx. 23 × 15 × 2 cm
Weight: Approx. 0.35 kg
Delivery Time: 3–5 Business Days