Influence: The Psychology of Persuasion (New and Expanded Edition)

One of the most influential books ever written on the science of persuasion, Influence explores the psychological principles that drive human decision-making. In this new and expanded edition, renowned social psychologist Robert B. Cialdini presents updated research, contemporary examples, and fresh insights into how persuasion works in business, marketing, negotiation, leadership, and everyday life.

Drawing on decades of empirical research and real-world case studies, Cialdini explains the core principles that shape why people say “yes.” From reciprocity and commitment to social proof and authority, each principle is illustrated with practical applications and ethical guidance for using influence responsibly.

This updated edition includes:
• New research and modern examples relevant to digital environments
• A new chapter on the principle of unity
• Expanded insights into online persuasion and contemporary marketing
• Practical strategies for applying persuasion in professional and personal settings

Clear, engaging, and deeply researched, Influence is essential reading for entrepreneurs, sales professionals, marketers, leaders, negotiators, and anyone seeking to understand the psychology behind human behavior.

Product Details

Author: Robert B. Cialdini, Ph.D.
Format: Paperback
Genre: Psychology / Business / Self-Development
Language: English
Reading Age: 16+ years
Publisher: Harper Business
ISBN: 9780062937650
Delivery Time: 5–7 Business Days