Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products by Nir Eyal is the essential guide to designing products that people use automatically, repeatedly, and enthusiastically — without expensive marketing or aggressive advertising. Based on years of research, consulting, and teaching at the Stanford Graduate School of Business, Hooked presents the four-step Hook Model that underlies the engagement mechanics of the world's most addictive and beloved products: from Facebook and Instagram to WhatsApp, Slack, Pinterest, and beyond.

The Hook Model consists of four phases: the Trigger (external or internal) that prompts the behaviour; the Action taken in anticipation of a reward; the Variable Reward that satisfies the craving while leaving a trace of wanting more; and the Investment that increases the likelihood of the user returning. Eyal explains each phase with precision, illustrating the model through detailed analysis of real products and backed by behavioural psychology and neuroscience research. He also addresses the ethical dimension of habit formation with refreshing directness.

For product managers, designers, entrepreneurs, and marketers who want to build products that genuinely earn a place in people's lives, Hooked is required reading. Practical, research-grounded, and written with the clarity of someone who has both studied the subject deeply and lived in the industry, it is one of those rare books that fundamentally changes how you think about design — and human behaviour. A modern product classic with millions of copies sold worldwide.

Product Details

Author: Nir Eyal
Format: Paperback
Language: English
Publisher: Penguin Business
ISBN-13: 9780241184837
Dimensions: Approx. 20 × 13 × 3 cm
Weight: Approx. 0.35 kg
Delivery Time: 3–5 Business Days