Art of Retailing

Art of Retailing is a comprehensive and practically grounded guide to the principles, strategies, and operations of successful retailing. Published by Lotus Press as part of its business management series, this book is designed for retail managers, store owners, aspiring retail professionals, and students of business and marketing who want to develop a thorough understanding of the retail industry and the specific skills required to thrive within it.

The book covers the full spectrum of retail management: store location and layout, merchandise planning and buying, inventory management and stock control, visual merchandising and display, customer service and relationship management, pricing strategy, retail marketing and promotions, staff recruitment and training, supply chain management, and retail technology including point-of-sale systems and e-commerce integration. The specific characteristics of the Indian retail environment — organised versus unorganised retail, consumer behaviour, seasonal patterns, and regulatory considerations — are addressed throughout.

Written with clarity and a strong practical orientation, Art of Retailing from Lotus Press provides students and practitioners with the knowledge and tools to manage retail operations effectively and to create the kind of customer experience that builds loyalty and drives sustained commercial success. An essential resource for anyone building a career in India's rapidly evolving retail sector.

Product Details

Format: Paperback
Language: English
Publisher: Lotus Press
Dimensions: Approx. 22 × 14 × 2 cm
Weight: Approx. 0.30 kg
Delivery Time: 3–5 Business Days