Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman is a bracingly direct and operationally specific guide to what it actually takes to lead organisations from good performance to truly exceptional results. Slootman is one of the most accomplished technology CEOs of his generation — having transformed Data Domain, ServiceNow, and Snowflake into category-defining businesses and taking three companies through IPO — and this book distils the principles behind that record.

Slootman's central argument is disarmingly simple: most organisations underperform not because of bad strategy, insufficient talent, or poor market positioning, but because they operate at too low a level of intensity, urgency, and expectation. The solution is not complex — it is to raise the standard, aggressively and unapologetically, across every dimension of the organisation simultaneously. The book is frank about what this requires: difficult people decisions, relentless prioritisation, faster decision cycles, and a culture that treats mediocrity as genuinely unacceptable.

Written with the directness and authority of someone who has repeatedly done what he describes, Amp It Up is a practical masterclass in executive leadership for hypergrowth environments. It will challenge, provoke, and inspire any leader who suspects their organisation is capable of far more than it is currently delivering — and who is ready to do what it takes to find out.

Product Details

Author: Frank Slootman
Format: Paperback
Language: English
Publisher: Wiley
Dimensions: Approx. 23 × 15 × 2 cm
Weight: Approx. 0.35 kg
Delivery Time: 3–5 Business Days