{"product_id":"this-is-marketing-you-can-t-be-seen-until-you-learn-to-see","title":"This Is Marketing: You Can't Be Seen Until You Learn to See","description":"\u003cp\u003e\u003cstrong\u003eThis Is Marketing: You Can't Be Seen Until You Learn to See\u003c\/strong\u003e by Seth Godin is the most complete and definitive statement of his marketing philosophy — a profound, compassionate, and radically practical guide to what marketing actually is, how it actually works, and what it means to do it well. A \u003cem\u003eNew York Times\u003c\/em\u003e, \u003cem\u003eWall Street Journal\u003c\/em\u003e, and international bestseller, this is the book that every serious marketer, entrepreneur, and creative professional needs to read and reread.\u003c\/p\u003e\n\u003cp\u003eGodin's central argument is both simple and deeply counter-cultural: great marketing is not about shouting louder, targeting more aggressively, or interrupting people with messages they didn't ask for. It is about seeing clearly — understanding the people you seek to serve, their worldview, their fears, their desires, and their status — and then making something genuinely useful, connecting it to the right people, and earning their trust over time. Marketing, done right, is an act of service and generosity, not manipulation.\u003c\/p\u003e\n\u003cp\u003eDrawing on decades of thinking and practice, \u003cem\u003eThis Is Marketing\u003c\/em\u003e covers the essential tools and frameworks of modern marketing: finding your smallest viable audience and serving them obsessively, building tension and permission, using the ideas of status and affiliation, telling true stories that spread, and making change happen in the world by understanding how people actually make decisions. For anyone who wants to build something that matters and reach the people who need it, this book is an indispensable guide.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Seth Godin\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Penguin Business\u003cbr\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780241370148\u003cbr\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 20 × 13 × 3 cm\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 0.35 kg\u003cbr\u003e\n\u003cstrong\u003eDelivery Time:\u003c\/strong\u003e 3–5 Business Days\u003c\/p\u003e","brand":"Innovative Books","offers":[{"title":"Default Title","offer_id":49093997985931,"sku":null,"price":549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9622\/0299\/files\/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see.jpg?v=1787557320","url":"https:\/\/innovativebooks.in\/products\/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see","provider":"Innovative Books","version":"1.0","type":"link"}