{"product_id":"the-psychology-of-selling","title":"The Psychology of Selling","description":"\u003cp\u003e\u003cem\u003eThe Psychology of Selling\u003c\/em\u003e by Brian Tracy is one of the most practical, proven, and enduringly popular books on sales ever written. A perennial bestseller for over three decades, this book reveals the inner game of selling — demonstrating clearly how your thoughts, beliefs, and self-image directly determine your results in the field, and providing a comprehensive, actionable blueprint for dramatically increasing your sales and your income.\u003c\/p\u003e\n\u003cp\u003eDrawing on more than thirty years of research, direct selling experience, and training work with some of the world's top sales organisations, Tracy covers every dimension of the selling process: understanding buyer psychology and motivation, handling objections with confidence and skill, mastering a range of proven closing techniques, setting ambitious and measurable goals, and developing the unshakeable self-belief that characterises the world's top performers.\u003c\/p\u003e\n\u003cp\u003eTracy's central insight — that selling is 80% psychology and 20% technique — underpins the entire book. He shows that the most important sale you ever make is the sale you make to yourself: the belief that you can succeed, that you deserve to succeed, and that your product genuinely helps the people you serve. From that foundation, everything else follows naturally.\u003c\/p\u003e\n\u003cp\u003eWhether you are new to sales and looking for a solid foundation, or a seasoned professional ready to break through to the next level, \u003cem\u003eThe Psychology of Selling\u003c\/em\u003e delivers the mindset, strategies, and techniques you need to achieve consistently outstanding results. A must-read for anyone serious about professional excellence in selling.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780785288060\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003cbr\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brian Tracy\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Thomas Nelson\u003cbr\u003e\n\u003cstrong\u003eRecommended Age:\u003c\/strong\u003e 18+\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 280 g\u003cbr\u003e\n\u003cstrong\u003eDelivery Time:\u003c\/strong\u003e 5-7 Business Days\u003c\/p\u003e","brand":"Innovative Books","offers":[{"title":"Default Title","offer_id":46663476117643,"sku":null,"price":279.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9622\/0299\/files\/the-psychology-of-selling.jpg?v=1776450894","url":"https:\/\/innovativebooks.in\/products\/the-psychology-of-selling","provider":"Innovative Books","version":"1.0","type":"link"}