{"product_id":"monetizing-innovation-how-smart-companies-design-the-product-around-the-price","title":"Monetizing Innovation: How Smart Companies Design the Product Around the Price","description":"\u003cp\u003e\u003cstrong\u003eMonetizing Innovation: How Smart Companies Design the Product Around the Price\u003c\/strong\u003e by Madhavan Ramanujam and Georg Tacke is a landmark book on one of business's most underappreciated disciplines: pricing strategy. The authors — senior partners at Simon-Kucher \u0026amp; Partners, the world's foremost pricing consultancy — argue that most product launches fail not because of engineering or marketing, but because companies design the product first and think about price as an afterthought. This book fundamentally reverses that approach.\u003c\/p\u003e\n\u003cp\u003eThrough rigorous research and vivid case studies spanning industries from automotive and pharmaceuticals to software and consumer goods, Ramanujam and Tacke reveal how the world's most consistently innovative companies — from Porsche and LinkedIn to Swarovski and Uber — build pricing into the product development process from day one. They identify nine patterns of monetisation failure and provide a step-by-step framework for avoiding them, covering customer segmentation, willingness-to-pay research, product configuration, and launch strategy.\u003c\/p\u003e\n\u003cp\u003eThe result is a book that reframes innovation itself: a great product is not one that is technologically superior, but one that customers are willing to pay for — at a price that generates sustainable profit. Accessible, research-driven, and packed with actionable tools, \u003cem\u003eMonetizing Innovation\u003c\/em\u003e is essential reading for product managers, marketing leaders, CFOs, and entrepreneurs who want to stop leaving money on the table and start building businesses around the price customers will actually pay.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Madhavan Ramanujam \u0026amp; Georg Tacke\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003cbr\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 23 × 15 × 2 cm\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 0.35 kg\u003cbr\u003e\n\u003cstrong\u003eDelivery Time:\u003c\/strong\u003e 3–5 Business Days\u003c\/p\u003e","brand":"Innovative Books","offers":[{"title":"Default Title","offer_id":48652782076043,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9622\/0299\/files\/monetizing-innovation-how-smart-companies-design-the-product-around-the-price.jpg?v=1784974505","url":"https:\/\/innovativebooks.in\/products\/monetizing-innovation-how-smart-companies-design-the-product-around-the-price","provider":"Innovative Books","version":"1.0","type":"link"}