{"product_id":"inspired-how-to-create-tech-products-customers-love-2nd-edition","title":"INSPIRED: How to Create Tech Products Customers Love (2nd Edition)","description":"\u003cp\u003e\u003cstrong\u003eINSPIRED: How to Create Tech Products Customers Love\u003c\/strong\u003e by Marty Cagan is the definitive guide to modern product management — and the book that has shaped how an entire generation of product leaders think about their craft. Now in its fully revised and expanded second edition, this landmark work from the founder of the Silicon Valley Product Group draws on decades of experience at the world's most successful technology companies to articulate what truly great product teams do differently.\u003c\/p\u003e\n\u003cp\u003eCagan argues that the majority of technology companies build products in a fundamentally flawed way: feature teams executing against roadmaps produced by business stakeholders, solving problems that nobody asked for, in ways that users don't want. He contrasts this with the approach taken by the best companies — from Amazon, Google, and Netflix to Airbnb and Spotify — where small, empowered, cross-functional teams own the discovery and delivery of product outcomes, not outputs.\u003c\/p\u003e\n\u003cp\u003eThe second edition substantially expands the original with new chapters on product discovery techniques, product leadership, and the organisational structures that enable genuine product excellence. Covering everything from opportunity assessment and prototyping to stakeholder management and scaling product culture, \u003cem\u003eINSPIRED\u003c\/em\u003e is an indispensable resource for product managers, designers, engineers, and executives who want to build products people genuinely love.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Marty Cagan\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003cbr\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 23 × 15 × 2 cm\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 0.35 kg\u003cbr\u003e\n\u003cstrong\u003eDelivery Time:\u003c\/strong\u003e 3–5 Business Days\u003c\/p\u003e","brand":"Innovative Books","offers":[{"title":"Default Title","offer_id":48652782141579,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9622\/0299\/files\/inspired-how-to-create-tech-products-customers-love-2nd-edition.jpg?v=1784974505","url":"https:\/\/innovativebooks.in\/products\/inspired-how-to-create-tech-products-customers-love-2nd-edition","provider":"Innovative Books","version":"1.0","type":"link"}