{"product_id":"influence-the-psychology-of-persuasion-new-and-expanded-edition","title":"Influence: The Psychology of Persuasion (New and Expanded Edition)","description":"\u003cdiv class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"\u003e\n\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-698642a0-3c9c-8324-97c7-361f555690f5-63\" data-testid=\"conversation-turn-272\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"08decc3b-a2b1-4137-a206-5d65fa1e5eb4\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"99\" data-end=\"504\"\u003eOne of the most influential books ever written on the science of persuasion, \u003cem data-start=\"176\" data-end=\"187\"\u003eInfluence\u003c\/em\u003e explores the psychological principles that drive human decision-making. In this new and expanded edition, renowned social psychologist Robert B. Cialdini presents updated research, contemporary examples, and fresh insights into how persuasion works in business, marketing, negotiation, leadership, and everyday life.\u003c\/p\u003e\n\u003cp data-start=\"506\" data-end=\"821\"\u003eDrawing on decades of empirical research and real-world case studies, Cialdini explains the core principles that shape why people say “yes.” From reciprocity and commitment to social proof and authority, each principle is illustrated with practical applications and ethical guidance for using influence responsibly.\u003c\/p\u003e\n\u003cp data-start=\"823\" data-end=\"1126\"\u003eThis updated edition includes:\u003cbr\u003e• New research and modern examples relevant to digital environments\u003cbr data-start=\"921\" data-end=\"924\"\u003e• A new chapter on the principle of unity\u003cbr data-start=\"965\" data-end=\"968\"\u003e• Expanded insights into online persuasion and contemporary marketing\u003cbr data-start=\"1037\" data-end=\"1040\"\u003e• Practical strategies for applying persuasion in professional and personal settings\u003c\/p\u003e\n\u003cp data-start=\"1128\" data-end=\"1344\"\u003eClear, engaging, and deeply researched, \u003cem data-start=\"1168\" data-end=\"1179\"\u003eInfluence\u003c\/em\u003e is essential reading for entrepreneurs, sales professionals, marketers, leaders, negotiators, and anyone seeking to understand the psychology behind human behavior.\u003c\/p\u003e\n\u003ch3 data-start=\"1346\" data-end=\"1365\"\u003e\u003c\/h3\u003e\n\u003ch3 data-start=\"1346\" data-end=\"1365\"\u003eProduct Details\u003c\/h3\u003e\n\u003cp data-start=\"1367\" data-end=\"1634\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1378\"\u003eAuthor:\u003c\/strong\u003e Robert B. Cialdini, Ph.D.\u003cbr data-start=\"1404\" data-end=\"1407\"\u003e\u003cstrong data-start=\"1407\" data-end=\"1418\"\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr data-start=\"1428\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1431\" data-end=\"1441\"\u003eGenre:\u003c\/strong\u003e Psychology \/ Business \/ Self-Development\u003cbr data-start=\"1482\" data-end=\"1485\"\u003e\u003cstrong data-start=\"1485\" data-end=\"1498\"\u003eLanguage:\u003c\/strong\u003e English\u003cbr data-start=\"1506\" data-end=\"1509\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1509\" data-end=\"1525\"\u003eReading Age:\u003c\/strong\u003e 16+ years\u003cbr data-start=\"1535\" data-end=\"1538\"\u003e\u003cstrong data-start=\"1538\" data-end=\"1552\"\u003ePublisher:\u003c\/strong\u003e Harper Business\u003cbr data-start=\"1568\" data-end=\"1571\"\u003e\u003cstrong data-start=\"1571\" data-end=\"1580\"\u003eISBN:\u003c\/strong\u003e 9780062937650\u003cbr data-start=\"1595\" data-end=\"1598\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1616\"\u003eDelivery Time:\u003c\/strong\u003e 5–7 Business Days\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Innovative Books","offers":[{"title":"Default Title","offer_id":45509391646859,"sku":null,"price":499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9622\/0299\/files\/InfluenceThePsychologyofPersuasion_NewandExpandedEdition.jpg?v=1771178137","url":"https:\/\/innovativebooks.in\/products\/influence-the-psychology-of-persuasion-new-and-expanded-edition","provider":"Innovative Books","version":"1.0","type":"link"}