{"product_id":"art-of-retailing","title":"Art of Retailing","description":"\u003cp\u003e\u003cstrong\u003eArt of Retailing\u003c\/strong\u003e is a comprehensive and practically grounded guide to the principles, strategies, and operations of successful retailing. Published by Lotus Press as part of its business management series, this book is designed for retail managers, store owners, aspiring retail professionals, and students of business and marketing who want to develop a thorough understanding of the retail industry and the specific skills required to thrive within it.\u003c\/p\u003e\n\u003cp\u003eThe book covers the full spectrum of retail management: store location and layout, merchandise planning and buying, inventory management and stock control, visual merchandising and display, customer service and relationship management, pricing strategy, retail marketing and promotions, staff recruitment and training, supply chain management, and retail technology including point-of-sale systems and e-commerce integration. The specific characteristics of the Indian retail environment — organised versus unorganised retail, consumer behaviour, seasonal patterns, and regulatory considerations — are addressed throughout.\u003c\/p\u003e\n\u003cp\u003eWritten with clarity and a strong practical orientation, \u003cem\u003eArt of Retailing\u003c\/em\u003e from Lotus Press provides students and practitioners with the knowledge and tools to manage retail operations effectively and to create the kind of customer experience that builds loyalty and drives sustained commercial success. An essential resource for anyone building a career in India's rapidly evolving retail sector.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Lotus Press\u003cbr\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e Approx. 22 × 14 × 2 cm\u003cbr\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e Approx. 0.30 kg\u003cbr\u003e\n\u003cstrong\u003eDelivery Time:\u003c\/strong\u003e 3–5 Business Days\u003c\/p\u003e","brand":"Innovative Books","offers":[{"title":"Default Title","offer_id":49094001361035,"sku":null,"price":237.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/9622\/0299\/files\/art-of-retailing.jpg?v=1787557319","url":"https:\/\/innovativebooks.in\/products\/art-of-retailing","provider":"Innovative Books","version":"1.0","type":"link"}